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Elcom
Date
2016 - 2023
Highlights
- Built and scaled the marketing team from 0 to 5.
- Led post-acquisition brand modernisation and repositioning.
- Implemented lifecycle marketing, automation and lead management processes.
- Increased LinkedIn followers by 200% and traffic by 146%.
- Drove a 290% increase in email traffic.
- Developed the websites, campaigns, marketing materials and sales enablement assets supporting UK and international growth.
B2B SaaS procurement platform serving commercial and public sector organisations across the UK and international markets. Joined as Marketing Executive and progressed to Head of Marketing during a period of rapid growth and post-acquisition transformation.
