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Kuberno

Date

2023 - 2026

Highlights

-Built the marketing function from the ground up as the first dedicated marketing hire.
-Led a full company rebrand and created a multi-product brand architecture across Kube, KAIA, Klarity and Kanvas.
-Introduced product-led growth initiatives including Storylane tours, which became the primary source of MQLs.
-Influenced £3.4m+ pipeline through demand generation, ABM programmes, content and partnerships.
-Established the marketing operations stack, including HubSpot, GA4, reporting, attribution and AI-assisted workflows.
-Developed co-marketing initiatives with organisations including Nasdaq, Barclays, Deliveroo and Citi.

Nasdaq-backed governance and compliance technology company. Joined as Head of Marketing with no established marketing function, brand architecture, or measurement framework. Left with a fully operational marketing engine, a £9.5m Series A completed, and approximately 5x ARR growth supported.

Carolinaduran.co.uk

Senior B2B SaaS Marketing Leader | Head of Marketing | VP of Marketing

©2026 by carolinaduran.co.uk

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